Advertisers love to use hip-hop to target the attention of young audiences.  Of the four elements of hip-hop–graffiti, rap, DJing, breakdance–none has been more showcased by advertisers than breaking.  And no other dance form has seen the highs and lows in popularity that breaking (or b-boying) has over the past three decades.  It is the [...]

Here’s a quick guide for setting up your social media plan, whether you think you need one now or not.  News flash: it’s land grab out there and if you’re caught napping your brand could suffer.  Just like getting a URL for your company, you need to claim your name and begin to understand how [...]

The 2009 Tour de France — a 3 week cycling race around France — ended this past Sunday with many viewers wondering, “What the heck is Astana?” Astana, as it turns out, is a coalition of state-owned companies from Kazakhstan, named after its capital city Astana. It is also the sponsor of this year’s Tour [...]

Moving from a small one-bedroom condo to a three bedroom house was a big jump. A year after the move, my wife and still have an empty living room. Our house was built in 1942, but in the 80’s and 90’s the previous owners added central air, re-finished the basement and added a [...]

When any new technology comes out, the price point is almost comically high to compensate for research and development costs and expensive components.  Most new high technology cell phones launched by Motorola, Nokia, HTC, and Samsung are launched overseas first, where consumers are used to higher prices and people have a higher understanding of phone [...]