Project: Online Survey Research
Clients:Parallels, Sustainable America, JoshSpear.com & others
Team: Self
Role: Full-service marketing research consultant

John has provided marketing research services to technology start-ups, non-profits, associations, and even professional bloggers.  These research services include: study development, programming online surveys in SPSS Dimensions and Sawtooth Software, executing email campaigns,  statistical analysis (such as conjoint, segmentation, and regression) and report creation.  John also has a Professional Research Certification (PRC) from the Marketing Research Association (MRA).  Some projects he has worked on include:

• Designed and conducted usability and readership analysis for JoshSpear.com, a trend-spotting blog consulted by marketers, brand managers and advertisers; presented data and proposed ideas for new features for the Spear Creative Group.
• Developed a vision and strategic plan for the businesses on the H St. NE corridor in DC to become a “green” community; partners included Green Living Consulting, DC GreenWorks, and the DC Government.
• Conducted an online survey for Sustainable Future, Inc., a non-partisan group that polled 750+ Senate and Congressional candidates about their positions on environmental issues.