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Marketing the B-boy
Advertisers love to use hip-hop to target the attention of young audiences. Of the four elements of hip-hop–graffiti, rap, DJing, breakdance–none has been more showcased by advertisers than breaking. And no other dance form has seen the highs and lows in popularity that breaking (or b-boying) has over the past three decades. It is the [...]
Hurry Up and Get Your Social Media
Here’s a quick guide for setting up your social media plan, whether you think you need one now or not. News flash: it’s land grab out there and if you’re caught napping your brand could suffer. Just like getting a URL for your company, you need to claim your name and begin to understand how [...]
Professional Cycling Marketing Tactics
The 2009 Tour de France — a 3 week cycling race around France — ended this past Sunday with many viewers wondering, “What the heck is Astana?” Astana, as it turns out, is a coalition of state-owned companies from Kazakhstan, named after its capital city Astana. It is also the sponsor of this year’s Tour [...]
Building a Smart Home – Home Automation
Moving from a small one-bedroom condo to a three bedroom house was a big jump. A year after the move, my wife and still have an empty living room. Our house was built in 1942, but in the 80’s and 90’s the previous owners added central air, re-finished the basement and added a [...]
Pricing Strategy Analysis of the iPhone
When any new technology comes out, the price point is almost comically high to compensate for research and development costs and expensive components. Most new high technology cell phones launched by Motorola, Nokia, HTC, and Samsung are launched overseas first, where consumers are used to higher prices and people have a higher understanding of phone [...]
Shaking Hands in a Turkish Bath
A strategy for expanding Edge Research’s services internationally:
Developing a strategic alliance with a developing country during a global financial meltdown may appear to be a crazy idea at first glance. However, by partnering with a primary research firm in Turkey, Edge Research could boost growth and insulate itself from the poor economy in 2009. This [...]
Extending the Investment Tax Credit
First Solar is a developer of photovoltaic (PV) modules used in grid-connected, commercial power plants, and sold to leading system integrators, independent power project developers, and utility companies. Currently the market for PV modules in the United States is policy-driven, relying on incentives from the Federal Investment Tax Credit (ITC) to attract customers to this [...]
Smart Growth for Washington DC
“Smart” and “Washington” are rarely put in the same sentence, but Washington DC could become a model for “smart growth” within the next five years. Earlier this year, the Blueprint for American Prosperity produced by the Brookings Institute stated that the growth and success of the Unites States is linked to the commercial health of [...]
Micro-audit of ExxonMobil’s Environmental Challenges
On June 21, 2007, the chairman and CEO of ExxonMobil, Rex Tillerson made the connection that his company’s main products contribute to climate change. (Exxon, 15) Unfortunately, almost all of ExxonMobil’s products are essential to the current world economy as they include crude oil, natural gas and petroleum products. After years of not admitting to [...]
Improving Project Management of Boston’s Big Dig
Boston has one of the longest histories in the United States of civic imagination. From the development of a city/metro park system in 1881 to the introduction of the subway in 1897, Boston has long been an innovator of meshing robust transportation systems with community spaces. The purpose of this proposal is to present our [...]
© 2007 John Koblinsky. 
