Category : Blog

Pricing Strategy Analysis of the iPhone

Pricing Strategy Analysis of the iPhone

When any new technology comes out, the price point is almost comically high to compensate for research and development costs and expensive components.  Most new high technology cell phones launched by Motorola, Nokia, HTC, and Samsung are launched overseas first, where consumers are used to higher prices and people have a higher understanding of phone [...]

Shaking Hands in a Turkish Bath

Shaking Hands in a Turkish Bath

A strategy for expanding Edge Research’s services internationally: Developing a strategic alliance with a developing country during a global financial meltdown may appear to be a crazy idea at first glance.  However, by partnering with a primary research firm in Turkey, Edge Research could boost growth and insulate itself from the poor economy in 2009.  [...]

Extending the Investment Tax Credit

First Solar is a developer of photovoltaic (PV) modules used in grid-connected, commercial power plants, and sold to leading system integrators, independent power project developers, and utility companies.  Currently the market for PV modules in the United States is policy-driven, relying on incentives from the Federal Investment Tax Credit (ITC) to attract customers to this [...]

Smart Growth for Washington DC

“Smart” and “Washington” are rarely put in the same sentence, but Washington DC could become a model for “smart growth” within the next five years.  Earlier this year, the Blueprint for American Prosperity produced by the Brookings Institute stated that the growth and success of the Unites States is linked to the commercial health of [...]

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Micro-audit of ExxonMobil’s Environmental Challenges

On June 21, 2007, the chairman and CEO of ExxonMobil, Rex Tillerson made the connection that his company’s main products contribute to climate change.  (Exxon, 15)  Unfortunately, almost all of ExxonMobil’s products are essential to the current world economy as they include crude oil, natural gas and petroleum products.  After years of not admitting to [...]

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Improving Project Management of Boston’s Big Dig

Boston has one of the longest histories in the United States of civic imagination. From the development of a city/metro park system in 1881 to the introduction of the subway in 1897, Boston has long been an innovator of meshing robust transportation systems with community spaces.  The purpose of this proposal is to present our [...]

Foreign Investment Strategy

LonMark International has affiliates in many European countries, the UK, Japan, and the Americas.  Even though most transactions occur on the local level, a multinational association such as LonMark International has to worry about currency exchange rates when managing its foreign transactions.  Membership dues and other revenues may be collected in one currency, assets denominated [...]