Pricing Strategy Analysis of the iPhone

Pricing Strategy Analysis of the iPhone

When any new technology comes out, the price point is almost comically high to compensate for research and development costs and expensive components.  Most new high technology cell phones launched by Motorola, Nokia, HTC, and Samsung are launched overseas first, where consumers are used to higher prices and people have a higher understanding of phone [...]

Should LonMark Expand to Tunisia?

Located in the heart of the Mediterranean, Tunisia has been a home to many of the world’s great civilizations including the Phoenicians, Romans, Vandals and Byzantines and has a rich Islamic heritage.  Today Tunisia is improving their economy and infrastructure and quickly becoming a model for other poverty stricken Arab countries. Currently, LonMark does not [...]

Tivo Customer Value Delivery

People are generally hesitant to adopt new technology. TiVo is the first service out on the market of its kind so it needs to make sure a market exists for what it is offering. Therefore, before thinking about bringing the service to the market they need to define what customers want, need, and value most [...]